Product Overview

The Email Marketing Kit

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By Jeanne S. Jennings

Product Information

Features

Latest Update: January 2007

Sturdy 3-ring binder, containing 245 pages
Advocates best practice, permission-based marketing techniques
Packed with plenty of case studies and examples
Includes a CD-ROM brimming with email templates & tools
$40 special offer from Constant Contact
Easy-to-access, professional, ring-bound folder format

Customer Reviews

Live, unmoderated reviews from our customers, typos and all.

I love this product. It got me up to speed and is still filling in the blanks!

steve

Stephen R. Saunders, USA

It looks good so far...Still wading through all the info

Robert Blackburn, USA

Pretty good, but we were hoping for some more technical information.

jodie tipping, New Zealand

The Kit is very detailed and is a wealth of information. I think it is a great resource and essential for email business operations.

Ron Hellyer, Australia

A great, comprehensive resource on email best practice. It has already been put to great use. The samples on the CD-ROM are a nice value add.

C Willems - Australia, Australia

It would be nice to be able to get the whole kit as a pdf document.

Overall a very good product.

KL, Canada

Excellent - saved me tonnes of time and love the CD ROM especially the eMail strategy document.

David Honan, United Kingdom

In an instant, it guides you through every e-mail related task on the table, from securing budget ("Why e-mail?) to tracking, reporting, list rental, design, and delivery.

Rebecca Lieb - Clickz.com

SitePoint's Email Marketing Kit is easily the most comprehensive, well thought out and practical guide to email marketing I've ever come across.

David Greiner - Campaign Monitor

Yip, this is definitely a winner! I'm half way through but already the big binder could be worth it's weight in gold. That's what I'm hoping at least :) I've found it to be extremely thorough, logically organised and full of practical information and interesting research statistics. It's answered a lot of questions I hadn't even got to wondering about yet. I'm also sure that the Excel budgeting/planning spreadsheets provided will be very useful to me. No regrets here. Thanks Jeanne and Sitepoint!