Product Overview
The Search Engine Marketing Kit, 2.0
About the Authors
Dan Thies
Dan Thies lives in Frisco, Texas with his wife, 2 sons, 2 cats, and a very hyperactive miniature pinscher. He has been a student and practitioner of search engine marketing since the earliest days of the industry. Since 2001, he has been an active writer, speaker, and teacher for beginners and professionals alike.
He is a member of the Executive Committee of SeoPros, the Organization of Search Engine Optimization Professionals; a membership committee member and volunteer for SEMPO (the Search Engine Marketing Professional Organization); and a frequent speaker at Jupiter Media’s “Search Engine Strategies” conferences.
Dave Davies
Dave Davies is the CEO of Beanstalk Search Engine Positioning, Inc., offering guaranteed search engine optimization services as well as consulting and training. He has been working in the search engine optimization and internet marketing field since 2001. Dave is a well-published author on the subject, and hosts a weekly radio show on WebmasterRadio FM.
About SitePoint
SitePoint specializes in publishing fun, practical and easy-to-understand content for Web professionals. Visit SitePoint.com to access our books, newsletters, articles and community forums.
Customer Reviews
Live, unmoderated reviews from our customers, typos and all.
I was sent the wrong item and called Matt. he fixed the problem straight away.
Also this was my second order - love your products!
Kimberly Harrison, USA 
Good books i must confess keep it up
Lisa Frotten, USA
First off, to SitePoint - you guys are really giving O'reilly a run for the money. I have purchased several books already and wow! - Now the really good part:
As I am only finishing chapter 3, I have to say you have already proven me right on many statements I have made to clients over the years. Now I have something to back me up. This kit is absolutely worth every penny, provided you read it, work it, and study it.
In a nutshell, if one claims to do SEM/SEO and haven't yet worked this kit, one is most likely not real and should spank oneself in front of one's clients.
Cheers to both authors and SitePoint for bringing this to market.
Andreas Hohl, USA
Dan/Dave:
Thanks for all the great work! This was just the jump-start that I was looking for: saved me months of online research. Thanks for all the case studies/practitioner insights, tool reviews and resources.
You've given me illuminating, up-to-date, authoritative content, in as much as a *single* printed edition about such a dynamic topic could. It is now my constant companion. Hey, it's even literally strong enough to hit intractable clients over the head with when persuasion fails ;)
While the Kit compares favorably to similar other books out there and production value/usability for daily work are strong (would not change format), the '8' score is because of the site errata in the text: particularly irritating for a professional copywriter (moi). (Proofreader/editorial staff, this means you :)
WIll buy again.
Amit Kotwal, Australia 
I've bought a number of courses but I'd have to say that the SEM kit is by far the most complete course I've purchased to date. It covers not only the skills and technical information but also every aspect of the planning, interaction and product delivery to customers. If you are interested in providing SEO services and want to know how the professionals operate then this is probably everything you are going to need. Definitely my best purchase this year!
Gary Smith, Australia
So far so good. Having picked out all the relevant info I am now on a full read of the book, which I was not expecting to do, as with this kind of book you can easily get bogged down. However, with this kit I am pleased to say the topics are visited in depth and depart technical information in an easy to understand manner, maintaining the readers attention throughout.
Peter Charles Ringrose, United Kingdom
See More Reviews or Write Your Own
Here are some reviews for the previous edition.
I have enjoyed this book - it has been very helpful. Great information on Search Engine Marketing and information on Tools.
Taunya, USA
[written for previous edition]
An interesting and very helpful read.
Darren Nicholls, USA 
[written for previous edition]
This Kit is worth every penny. Dan does an excellent job of delivering the information. The CD is excellent, too. Everything I had hoped for & more :-)
Claudia B., USA
[written for previous edition]
This book was a lot of common sense, but it did teach me a few extra things that I haven't thought of before.
Thank you.
Brandon Kasper, USA 
[written for previous edition]
Excellent, Dan Rocks! I'm able to send out proposal with real professionalism all thru-out. A lifesaver.
jon rognerud, USA
[written for previous edition]
Lots of info and a great starting point for someone starting in SEO. Could have more on how many keywords and so forth in a page.
Jeff Kes, USA
[written for previous edition]
Very helpful book. I look forward to putting these ideas to work. I've already begun doing just that.
Patrick Shrader, USA
[written for previous edition]
Great insights to the SEO world for both beginner and more advanced SE optimizers.
Carlos Dieter, USA
[written for previous edition]
Special Bonus!
Bonus - Advertising credits for three major Pay-Per-Click providers.
Google AdWords™
$50 worth of Google AdWords™ advertising
Yahoo! Search Marketing
$50 worth of free clickthroughs on Yahoo! Search Marketing
Miva
$50 worth of free clickthroughs on Miva
SitePoint Books
- Advocate best practice techniques
- Lead you through practical examples
- Provide working code for your web site
- Make learning easy and fun
